SEO (Search Engine Optimization) is a more and more popular network marketing method in recent years, the main purpose of it is to increase the exposure of specific keywords to increase website visibility, thereby increasing sales opportunities. The main work of SEO is to understand how the search engines crawl the web pages, and how to index sites and determine the keywords of sites, thereby optimize sites to improve its search results ranking. Making your website and pages search engine friendly is important to attracting traffic to your website. The following is a simplified guide to optimizing a WordPress powered website. 1. Permalink URLs Your WordPress site should be set to use permalinks. These can be found in the Settings – Permalinks tabs. As a database driven site there is only one file for every page and post on the site, the index.php file. As the WP script calls individual pages or posts it pulls them from the database and displays them. With permalinks turned off you will see URLs that look like this; .www.yourdomain.com/?p=123 where 123 is the post id in the database. With permalinks set your URL could instead look like this; ..yourdomain../your-post/. Here, /your-post/ would either be the title you set for the post or the page slug you used to simplify the file name. The benefit of permalinks is that your URLs contain a description of the page making, them easier for people to remember and link to. It also creates an opportunity to display your main keywords for the page, or post, within the URL. Keywords in your URL is one of many small factors that can help your pages rank better for their keywords. Using Titles and Meta Tags 2. The Title Tag Page titles are an important clue to Google of what your page, or post, is about. These page titles are the
tag that appears in the head of your HTML for that page, or post. They are not necessarily the same title you use when writing your post (the title box at the top of the write page). Your title tag is the title you will see at the top of the browser window while on your page. It is also the title Google will display as the clickable link to your site in its search results.
Write a brief description of the content of the page. Try to include your important keywords/phrases if possible as they will get bolded inside the snippet Google displays. This can make your description be more visible and induce a higher click through rate.
You may elect to write Keywords in the Keyword box. Google no longer pays much attention to keyword meta tags. Yahoo and MSN still give them some weight, but not much. It can be ignored.
A well crafted title tag will include your main keywords or key phrases, helping Google, and could help entice more clicks by those that see your title in search result pages.
Making your tag slightly different from your post titles allows you to cover a wider range of related keywords and phrases as well as include semantic variations of your keywords. For example if your main keyword was house you might also want to use the word home in your pages.
Keep your title tag brief and to the point. Google only recognizes the first 65 characters of the title tag.
3. The Meta Description Tag
The description tag is a brief description of your page or your post. Your description tag will be.e the snippet of text that Google displays below your page title on its search result page. If do description is included Google will grab a snippet of your page text to use instead.
The description tag on its own will not improve your search rankings but it allows you to control what Google displays as the snippet. A well crafted description can entice more clicks by searches who read it.
For example, If your site is about wordpress themes, you can write description like this : We provide you with
free premium wordpress themes
, which are professional and beautiful.
4. Using Headings
Headings can categorize sections of your page/post content. They help break up the text and make it easier to read. Particularly for internet uses who tend to have limited attention spans and often scan text before reading. Headings will help then scan to find what they are looking for.
Google also recognizes that a heading is an important clue to what the rest of the content is about. Therefore using keywords in headings can help your pages rank better for your target keywords. Headings are created in HTML with the
would be your top level heading, the title of your post or page content,
would be a sub-heading,
a sub-sub heading within a
section of text, and so on through
, etc. At a minimum your page should have one
heading. Most WP themes will paste the post/page title inside
tags. Your main keywords or phrases should be used there. Your sub-headings can use various related keywords and semantic variations to better target a wider set of the possible word .binations that searchers might use in a search engine to find something like what your page contains. For more on using headings when writing for the web click here. 5. The Meta Keyword Tag The meta keyword tag is no longer used by Google to determine the keywords for your page. It had been over abused by many webmasters and spammers in an attempt to rank pages by stuffing it full of irrelevant keywords. But some of the other search engines still use them to some degree. Using the keyword tag has be.e optional due to its limited value. You may add keywords or simply skip this step. 6. Keywords and Phrases Take some time to consider your keywords. What kind of words and phrases might people use to find your site and pages? Each page or post on your site should be geared towards specific sets of keywords and phrases. Your home page will likely cover your main keywords for the topic of the site. Your individual pages and posts would target specific sets of keywords related to that page or post. Along with using you keywords in your page URL, your title tag, and in your headings they should also be sprinkled lightly throughout your content. Only lightly though. Over stuffing your pages with keywords can create text that is hard to read. Google also filters for pages with unnaturally high densities of keywords to .bat keyword spam. Just write naturally and try to include your main keywords a couple times within your paragraphs. 7. Hyper-Links Links make the web go round. Google sends out automated robots that follow hyperlinks to find new pages to add to its index. It also takes note of who is linking to who and uses those links as part of its ranking algorithm. Internal Linking You website navigation will of course be linking to your main sections of your site. When writing new content you should reference other pages, where appropriate and link to them from within the content of your text. Use keywords related to the page being linked to within the hyperlink anchor text. Obtaining External Back-Links People and businesses within your personal .work are all potential link partners. If they have websites ask if they would like to exchange links. Suggest your preferred anchor text for then to use to link to you. If your content it really good and informative others may freely link to your pages if they feel those pages would be useful information to their visitors. Produce top notch content and links to your site will magically appear. Link Anchor Text The colored, often underlined, clickable text that forms a text hyperlink is known as the link anchor text. Not only does Google make note of the links pointing to your pages it also takes not of the anchor text used to link to you. This text is often descriptive of the page it is linking to thus they are often keywords. When creating internal links to your own pages be sure to use keyword rich descriptive anchor text. When obtaining links from others be sure to suggest your preferred anchor text. Mix up your anchor text. Don’t use the same set of keywords in every internal link within your site and external link you obtain from other sites. Varying your anchor text lets you target a wider range of related search terms and keeps Google happy. Consistently using the exact same anchor text in all links pointing to a particular page may be the sign of a link spammer who is trying to hard to manipulate Google. We introduced the Top 7 tips for wordpress SEO above, But for the development of a site, the most important thing is to provide users with valuable contents. How can we find such contents? I will introduce this for you in my next article- 相关的主题文章：